RESEARCH ARTICLE
ADDRESSING THE PERSONALIZATION–PRIVACY PARADOX:
AN EMPIRICAL ASSESSMENT FROM A FIELD
EXPERIMENT ON SMARTPHONE USERS1
Juliana Sutanto
Department of Management, Technology, and Economics, ETH Zürich, Weinbergstrasse 56/58,
Zürich, SWITZERLAND {
[email protected]}
Elia Palme
Newscron Ltd., Via Maderno 24, Lugano, SWITZERLAND {
[email protected]}
Chuan-Hoo Tan
Department of Information Systems, City University of Hong Kong, Tat Chee Avenue,
Kowloon, HONG KONG...